2007 Corporate Picnic Photos

Holliday's Fashions Adds New Stores In Montgomery, AL Area

Holliday's Fashions, a Memphis, Tennessee-based chain of women's clothing stores, will open two new stores in Montgomery, Alabama in mid- September 2007. The first store will be located at 5887 Atlanta Hwy in the Eastdale Square Shopping Center, next to Winn-Dixie. The second location will be located at 2885 E. South Boulevard in Governor's Square shopping center, near Ashley Stewart, Burke's Outlet and Barnhill's Buffet. Holliday's Fashions isn't new to the state of Alabama. The company currently has 3 stores in Huntsville, Tuscaloosa, and Florence. The new stores in Montgomery will be the 4th and 5th Holliday's location in Alabama, and the 28th and the 29th in the regional chain.

Holliday's Fashions is known for offering high quality, brand-name clothing for Juniors, Misses and Plus-size customers at prices 40%-60% lower than department and specialty stores. Holliday's is able to do this because their buyers shop the major markets and negotiate for the best deals, then work on a lower markup. "This translates into lower prices in our stores," explains Don Bell, President and General Merchandising Manager. "We buy the merchandise from manufacturers for less, and then we add a smaller markup than what is typical in the retail industry. We choose to pass on those savings to our guests. Our loyal guests know they are getting a "real value" at our everyday low prices," explains Bell.

Holliday's Fashions was founded in 1976 as a father-and-son wholesaler that evolved into a manufacturing operation. "We opened our first retail store in 1986 to get rid of excess inventory. The idea was to offer real value at various price points," said Brad Holliday, Owner. As more women entered the workforce, a demand for more quality clothing at a reasonable price emerged. Holliday's retail format was so successful that the manufacturing business was ultimately replaced by a growing retail chain. "Our mission now is to give our guests the best value on fashion in an easy to shop format in all of our stores", said Holliday.

"We are selling the same quality garments by many of the same makers of clothes you find at specialty and department stores, but for less," Bell stated. "We work to make all of our stores look more upscale to reflect the quality of the merchandise. We want our customers to have the same sense of value they get when shopping at a better specialty store, so we make our stores look and feel that way. But the prices will remain low, as compared to the same items in department stores", said Bell.

Holliday's also offers private label merchandise, which allows the store the ability to offer timely items in coordinating colors and predictable quality, made exclusively for Holliday's, under their own label. All of the stores also have a variety of custom designed accessories including jewelry, handbags and much more.